The current food system is facing numerous challenges, and the state of animal agriculture is at the forefront of these concerns.
Despite efforts to reduce our dependence on animal products, the trend of eating more meat continues, particularly in developed countries where the average consumption is already at an all-time high. And as developing nations experience economic growth and greater access to meat, it's projected that this trend will only continue to escalate.
It is clear that we need to radically change the way we eat.
Client: Vow Food
Partners: Vow, Naturalis, Queensland University.
CD: Bas Korsten
Concept: Jasper Korpershoek en Marius Gottlieb
Head of Art: Tunçhan Kalkan
Client Lead WT: Sarah Savoir
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Director: Juliette Stevens
DOP: Zeeger Verschuren
Editor: Nick Rozenberg
Exec.Producer: Bas Welling, Wefilm
Head of Production: Beau Van Assem, Wefilm
Producer: Ellis Thomas, Wefilm
Voice-Over: Elizabeth Saydah
Animation: Ambassadors
Creative Director: Justin Blyth, Ambassadors
Colorist: Amy Besate, Ambassadors
Music & Sounddesign: Bertus Pelser,Amp.Amsterdam
The world faced a major problem – how can people enjoy every last morsel of their favorite chips without making a mess of themselves?
Problem sovled. Introducing 'The Flavor Saver' for Hoeksche Chips from our Wunderman Thompson Atlanta and Amsterdam teams – a packaging innovation and chip-funneling technology chip lovers have long been waiting for. With a simple twist, the bottom left of Hoeksche's new Salt & Balsamic Vinegar chip packet can be removed and the last morsels can be directed directly to hand or mouth.
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Client: Hoeksche Chips
The ING arts and culture sponsorship aims to make Dutch arts and culture accessible to all. Through The Rembrandt Tutorials, Rembrandt can teach once again. But this time he doesn’t just have a select few pupils, but the whole country. And even the world.
Together with Rembrandt experts we created 6 painting tutorials voiced by Rembrandt himself. We analyzed his instructions from written material, his personality as documented by Rembrandt biographers, and his painting technique in order to recreate his style as a teacher.
Today, 350 years after the Dutch master passed away, he’s teaching the world to paint once again.
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Client: ING
Creative partner: Bas Korsten
Creative director: Maarten Vrouwes
Creative director: Friso Ludenhoff
Senior art director: Tunchan Kalkan
Copywriter: Nils van der Assen
Creative: Marius Gottlieb
Creative: Jasper Korpershoek
Senior creative: Saskia Meijer
Senior creative: Rene Verhagen
Founding partner: Ralph Wisbrun
Technology producer: Michiel van der Schalk
TV producer: Michiel van der Schalk
Digital producer: Reinier Slothouber
Senior producer: Eline Paardekooper
Producer: Julie van Lanschot
Digital strategy director: Wybe Sallows
Designer: Ronald Mica
PR Director: Jessica Hartley
Production Company: DPPLR
Director: Maarten Groen
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March 2019
A NEW PRODUCT FEATURE TO BREAK GENDER BIAS
ElaN Languages’ online translation tool introduces ‘the unbias button’
A long line of research shows that the words we use directly affect the way we think. Whether we notice it or not, our language is infused with countless gender-biased words. In a sociolinguistic study it is clearly stated that ‘language appears to play a particularly important role in forming people’s attitudes toward gender and occupation’.
So how does this affect our daily lives? And what is the impact in the workplace The effects that gender bias has on language can influence women to be ‘less likely to apply for jobs with masculine suffixes’. The terms cameraman, mailman, fireman and salesman create a biased view on what we, as a society, think are appropriate roles for men and women.
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Agency: JWT Amsterdam, Netherlands
Creative Partner: Bas Korsten
Creative Directors: Friso Ludenhoff, Maarten Vrouwes
Director / Sr. Art Director: Tunchan Kalkan
Creatives: Marius Gottlieb, Jasper Korpershoek
Director / DOP: Robert Harrison
Digital Strategy Director: Wybe Sallows
Concept Producer: Charlotte Lilly
PR Director: Jessica Hartley
Editing, Motion Graphics & Sound Design: Tim Arnold
Voice-Over: Hannah Whitely
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March - 2019
AXE worked with Spotify to harness the power of music to create a unique dating experience. 'One Song Stand' is an online, real-time dating web-app that randomly hooks you up with someone listening to the same song. When you are matched, your are able to chat with your date for the duration of the song.
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Cannes Lions - Shortlist / Entertainment
Eurobest - Bronze / Entertainment
Newyork Festival - Shortlist / Use of media
MMA Smarties EMEA - Gold / Mobile social
Kristal Elma - 1 Grand Prix, 6 Gold, 1 Silver, 4 Bronze
Effie Awards Tr - Gold Effie / Brand exp. & act
Kirmizi Ödülleri - 1 Digital Grand Prix, 1 Kirmizi, 1 Merit
Felis Awards - 5 Felis, 1 Merit
MMA Smarties Turkey - 2 Gold, 1 Silver
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Agency: Manajans JWT
Client: Axe
Creative Director: Sami Basut
Creative Group Head: Tunchan Kalkan
Art Director: Tunchan Kalkan - Rahim Mansunu
Copywriter: Sanlı Kayabolen - Burc Sabuncu
Account Director: Ece Özyurt
Agency Producer: Ahmet Bayık
Production: Vana Film
Director: Eli Kasavi
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February 2016
For KITKAT, we came up with a smart hack to give gamers a break from the pressure and intensity of playing FIFA 22 online. Infiltrating the game with tons of KITKAT accounts, to give away quick and easy wins to everyone. Saving gamers precious time and stress, and bringing them one win closer to precious in-game rewards. Have a break, have an easy win.
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Client: KitKat
Global CCO: Bas Korsten, Daniel Bonner
Executive Creative director: Carlos Camacho
Head of Art: Tunchan Kalkan
Creative: Nik Sluijs & Joe Boeters
Designer: Nando Correa
Editor & Motion Design: Tim Arnold
Producer: Martijn Van Hees
Head of Gaming & E-sports: Grant Paterson
Senior Account Director: Loren Hargreaves
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March 2022
Axe Black is an understated fragrance, inviting men to “Bring The Quiet”. We had to show men, silent is more attractive than loud, so we started the silent movement. In Taksim, infamous for being loud, we built a soundproof stage called ”Silent Window”. The passers-by saw their favorite bands but to hear them, connected their smartphones to our Wi-fi. Once connected, they weren’t able to use social media. We brought silence to Taksim and social media.
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Newyork Festival - Shortlist / Use of media
Warc Best Campaigns - 87th Global Campaign
Adweek Project Isaac Awards - Gold
MMA Smarties GLOBAL - 1 Gold, 1 Silver, 1 Bronze
MMA Smarties EMEA - 1 Silver, 1 Bronze
Kristal Elma - 5 Gold, 3 Silver, 1 Bronze
Felis Awards - 6 Gold, 8 Merit
Mixx Awards - 2 Gold, 2 Silver
MMA Smarties TR - 1 Gold, 1 Silver, 2 Bronze
A Awards - Jury Special Award, 2 Gold, 1 Merit
Unilever Crafting Brands For Life Awards - 1 Gold
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Agency: Manajans JWT
Client: Axe
Creative Director: Sami Basut
Creative Group Head: Tunchan Kalkan
Art Director: Tunchan Kalkan, Aksel Ceylan
Copywriter: Sanlı Kayabolen, Burc Sabuncu
Account Director: Ece Özyurt
Account Manager: Burçin Birçim, Setenay Ergin
Agency Producer: Safak Serter
Production: Vana Film
Director: Eli Kasavi
March 2015
We challenged the “Boys Don’t Cry” mantra. The campaign, “Boys Do Cry”, redefined masculinity for men in sync with their feminine side. It captured empathic moments when emotions climax and overcome fear, prejudice and stereotypes.
The campaign epically depicted men publicly crying and owning the emotions that have been deeply suppressed. We celebrated their cries and the beauty of being unique by exhibiting bio art out of their tears.
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Epica Awards - 1 Bronze
Kristal Elma - 3 Gold
Felis Awards - 4 Felis, 3 Merit
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Agency: Manajans JWT
Client: Unilever - Axe
Creative Director: Sami Basut
Creative Group Head: Tunchan Kalkan
Art Director: Tunchan Kalkan, Rahim Mansunu
Copywriter: Begüm Arduç, Burc Sabuncu
Account Director: Ece Özyurt
Account Supervisor: Setenay Ergin, Sevim Öztürk
Agency Producer: Ahmet Bayık, Çağrı Erdoğan
Production: Depo Films
Director: Serdar Dönmez
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March 2017
Create a special pink series of must have promotional products for girls inspired by Elidor.
Use the TV Show as our promotional stage; the actors as live mannequins and let girls win the products the actors wear/use/ride by swinging their mobiles.
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Cannes Lions - Shortlist / Media
Cannes Lions - National Diploma / Branded content & ent.
Eurobest - Bronze / Use of screens in a media campaign
Eurobest - Bronze / Use of mobile devices in a media
MMA Smarties GLOBAL - 1 Silver / Promotion
MMA Smarties EMEA - 1 Gold, 1 Silver
Kristal Elma - 1 Gold, 4 Silver, 4 Bronze
Felis Awards - 2 Gold
MMA Smarties TR - 1 Gold, 1 Bronze
Mixx Awards - 2 Bronze
Dpid Awards - 2 Gold
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Agency: Manajans JWT
Client: Unilever - Elidor (Sunsilk)
Creative Director: Sami Basut
Creative Group Head: Tunchan Kalkan
Art Director: Tunchan Kalkan
Account Director: Mehmet Numanoglu
Account Supervisor: Mila Telyaz
Account Executive: Goksu Karaman
Interactive Director: Emre Süvari
Digital Creative Director: Direnc Isik
Project Co/Ordinator: Gokhan Akinci
Agency Producer: Safak Serter, Acelya Ülkümen
February 2014
1890 is a new kind of social platform and life style brand.
There are lots of events and contents in this platform
for users to explore their uniqe side.
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Kristal Elma - 1 Gold, 1 Silver
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Agency: Manajans JWT
Client: 1890
Creative Director: Sami Basut
Creative Group Head: Tunchan Kalkan
Art Director: Tunchan Kalkan - Aksel Ceylan
Copywriter: Sanlı Kayabolen - Burc Sabuncu
Account Director: Ece Özyurt
Account Manager: Sibel Sezgin
Agency Producer: Ahmet Bayık
Production: Vana Film
Director: Eli Kasavi
March 2015
Shots Entry - Issue 120
Kristal Elma - 1 Gold, 1 Silver
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Agency: Ogilvy & Mather
Client: BP
Creative Director: Tibet Sanlıman
Creative Group Head: Burak Köprülü
Art Director: Tunchan Kalkan
Copywriter: Erhan Başaran
Account Director: Nevbil Bilsel
Account Manager: Caglan Yazici / Zeynep Derinöz
Agency Producer: Kivilcim Sönmez / Selen Tezol
Production: POW Films
Director: Thorsten Herken
February 2010
We cut our posters just as if Wüsthof Knives would do and placed them in gourmet cafes and restaurants where food lovers and makers meet.
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Agency: Manajans JWT
Client: Wüsthof
Creative Director: Sami Basut
Art Director: Tunchan Kalkan
Account Director: Mehmet Numanoglu
January 2013
Campaign for GNC FEST'14 music festival.
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Effie Awards TR - Bronze Effie
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Agency: Manajans JWT
Client: Gnctrkcll
Creative Director: Sami Basut
Art Director: Tunchan Kalkan
Copywriter: Sanlı Kayabolen
Account Director: Sinan Bilsel
Account Manager: İlay Tekeci
Agency Producer: Safak Serter
Production: DEPO Film
Director: Jan Boon
April 2014
Held in June 2013 in Istanbul, the 6th International Student Triennial was organized to contribute to the communication between institutions of art and design education at graduate level. Exhibitions, symposia, workshops and short film screenings were held within the scope of the triennial that brought together art and design students from around the world as well as theoreticians and researchers from various disciplines.
The exhibition titled Connecting the Dots features a selection of works from 13 out of 38 workshops.
May 2013
Agency: Ogilvy & Mather
Client: BP
Creative Director: Tibet Sanliman
Creative Group Head: Burak Koprulu
Art Director: Tunchan Kalkan
Copywriter: Erhan Basaran
Account Director: Nevbil Bilsel
Account Manager: Caglan Yazici / Zeynep Derinoz
Agency Producer: Kivilcim Sonmez / Selen Tezol
Production: POW Films
Director: Pet & Flo
April 2009
Some of my print campaigns.
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FREEDOM OF THOUGHT
Luerzer's Archive - Issue 1/2008
Epica - Book Entry
Kristal Elma - 1 Gold
Felis Awards - 2 Gold
Kirmizi Ödülleri - 2 Kirmizi Gold
Agency: Ddb & Co.
Client: Amnesty
Creative Director: Karpat Polat
Art Director: Tunchan Kalkan, Ali Batı, Güney Soykan
Copywriter: Erhan Basaran
Account Director: Özlem Delikanlı
Photographer: İlkay Muratoğlu
December 2007
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BUY ONE, GET ONE FREE
Newyork Festival - Shortlist
Luerzer's Archive - Issue 3/2009
Kristal Elma - 1 Gold
Kirmizi Ödülleri - 1 Kirmizi Award
Agency: DDB&Co.
Client: Sok Discount Supermarket
Creative Director: Karpat Polat
Art Director: Tunchan Kalkan, Ali Bati
Copywriter: Erhan Basaran
Photographer: Altay Muratoglu
March 2008
You are not at your 'A game' when you're having a bad hair day. For Elidor, a haircare brand, we took that human truth to explore the other side of life and moments when everything feels upside down.
Turning Twitter upside down
After the release of the main video with then took the campaign to social media to turn everything upside down. A twitter platform was created that allowed people to send cryptic upside down tweets and message to express their upside down moments.
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Kristal Elma - 1 Bronze
MMA Smarties EMEA - 1 Gold / Mobile social
Felis Awards - 2 Merit
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Agency: Manajans JWT
Client: Unilever - Elidor
Creative Director: Sami Basut
Creative Group Head: Tunchan Kalkan
Art Director: Tunchan Kalkan, Rahim Mansunu
Copywriter: Sanlı Kayabölen, Burc Sabuncu
Account Director: Ece Özyurt
Account Supervisor: Setenay Ergin
Agency Producer: Safak Serter, Açelya Ülkümen
Production: PTT Films
Director: Henry Scholfield
April 2016
Special pack design for Bomonti Beer.
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GMK Design Awards - Merit
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Agency: Manajans JWT
Client: Bomonti Beer
Creative Director: Sami Basut
Creative Group Head: Tunchan Kalkan
Art Director: Tunchan Kalkan, Aksel Ceylan
Account Manager: Sibel Sezgin
March 2015
Outdoor & print campaign for Elidor (Sunsilk).
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Agency: Manajans JWT
Client: Unilever - Elidor
Creative Director: Sami Basut
Creative Group Head: Tunchan Kalkan
Art Director: Tunchan Kalkan, Rahim Mansunu
Copywriter: Sanlı Kayabölen, Burc Sabuncu
Account Director: Ece Özyurt
Account Supervisor: Setenay Ergin
Agency Producer: Safak Serter, Açelya Ülkümen
February 2016
A collection of logos for various brands.
